Working with the festival for 5 years
New website look every year
In January 2012, I got involved with the branding and marketing campaign for Looe Music Festival with a remit to double ticket sales from their first year total of 1700, place Looe at the heart of the brand and connect with a target demographic of tech-savvy, information-hungry 35-50 year olds.
I developed a striking look and feel then rolled it out across all media from programmes, national print advertising, a brand new mobile friendly website, including a groundbreaking ‘now and next’ mobile mini site that informed visitors of the band schedule in real time throughout the weekend. Plus social content and email marketing.
Bold, sunny messaging with strong calls to action complemented the seaside appeal. From day one, I would part of a team responsible for ensuring cohesive marketing in all media. Over the past five years, the results have exceeded all expectations with ticket sales up 500% and LMF established as Cornwall’s favourite festival, attracting major acts from all over the world and winning Best Festival at the WOCAs in 2016 and 2017.