st austell brewery online shop
The brief: ‘Make it easy to buy your favourite Cornish beer online’. One mobile-friendly, e-commerce website later…
YEAR-ON-YEAR CONVERSION RATE UP 121%
St Austell Brewery urgently needed a new, intuitive e-commerce website in time for a Black Friday launch
and the Christmas season. With direction from St Austell Brewery’s Online Marketing Manager,
I designed and Voice Group built, a fully functional shopfront in the space of two months,
using existing WordPress themes and shop functionality from WordPress’ ecommerce software, WooCommerce.
The new site features 80+ unique products, each with its own SEO-optimised product page – written with input from SEO specialists,
Niddocks. The St Austell Brewery team can easily update descriptions and add photos, ensuring content is accurate
and fresh at all times. In addition to the product pages, we designed a stylish new homepage, which allowed the brewery to showcase special offers and
highlight product categories that needed more exposure, each with engaging messaging and strong calls to action.